Successful IT vendors are characterized by an excellent sales unit, world-class service and of course brilliant software products.  

The question is how do we achieve this balance of excellence in all areas? It starts with a great product. But that doesn‘t pay off. The road towards a powerful sales unit and first class services may be long and painful. The number of possibilities to achieve both may result in negative experiences once management follows the wrong routes. Do you want to address the mass market, the SMB area combined with enterprise targets? The more you need to explain your products and services the more complexity will be in the details of your team setup and the related organizational processes. The road to success may result in a couple of detours. 

hd & associates have over 25 years experience and passion to enable you to create the world-class services operation combined with the excellent sales organization you desire.

Take your shortest option: Make use of our professional experience and build your success based on our knowledge in direct/channel sales and services/consulting to take the right strategic decisions, today. 

Deep relationships is what differentiates us. We work with all the stakeholders of your customers, your employees and your partners who all need to believe that the decisions being made are strategic, will lead to success and will grow the business. 

Customers, partners and employees rely on authentic decisions and statements which go far beyond short-term success. Trust is the core of our work, and trust must be earned! 

Management Portfolio
General and Interims Management

Turn-around Management
Coaching
Sales-, Service-, and Consulting-Management 
Management & Leadership Coaching
Organizational Consulting
Candidate and Talent Research
Strategy Consulting
Go-To-Market Strategy

Portfolio Sales
Success Factors 
Incentive Models
Efficiency Coaching
Partner Programs
Channel Introduction  
Sales Management

Portfolio Consulting/Services
Success Factors 
Incentive Models
Efficiency Coaching
Planning and Introduction

Target customers
National/International Software Vendors / Service Provider
Telcos
Startups
Venture Capitalists to safe their investments
System Integrators
Distributors

   Unser Netzwerk besteht aus erfahrenen Managern und Managerinnen, die unsere Kernkompetenzen an den Unternehmensschnittstellen wie z.B. Marketing und Administration anreichern. Unsere Dienstleistung kann bis zur Bereitstellung eines initialen Managementteams reichen, das Ihre Produkte und/oder Dienstleistungen erfolgreich macht! 

Über uns 
   Gegründet wurde hd & associates 2009. Zunächst war da die Idee, die breiten Kompetenzen, die wir als Manager bei IT-Unternehmen über viele erfolgreiche Jahre erworben haben, im Rahmen von Kundenengagements zu vermarkten. Doch in den vielen Gewinn bringenden Gesprächen mit Kunden und Partnern kristallisierte sich immer mehr heraus, dass es einen dringenden Bedarf an fokussiertem Vertrieb und qualitativ hochwertigem Service gibt; hier wollen Anbieter mehr Effizienz mit punktueller Unterstützung bis hin zum Interimsmanagement. 
So haben wir von Anfang an erfolgreiche Projekte umgesetzt. 

Warum sind wir besser?
   Positiv überrascht von der schnellen Akzeptanz, wollten wir wissen, warum wir besser sind: „Ihr seid erfrischend anders. Bisher wurden wir mit Folien und den üblichen leeren Platzhaltern überschüttet. Ihr geht mit uns in effektive, gut vorbereitete Meetings; die Entscheidungen fallen erstaunlich zügig, und dann seid Ihr bei der Umsetzung aktiv dabei. Das überzeugt.“ 

Was treibt uns an
   Erfolg ist ein willkommener Nebeneffekt, wenn wir den Menschen - Partner, Mitarbeiter und Kunden - wieder in den Mittelpunkt unseres Handelns und Strebens setzen. 

   Our network is a virtual and proactive team of professional and experienced managers who enrich our core competencies at the natural organizational interfaces like marketing and administration. Our offering is very complete even for your company if you plan to setup a management team from scratch that makes your products and services a success. 

About us 
   Founded in 2009 there was the idea to offer our broad spectrum of competencies we acquired during many successful years as leaders in different IT companies. However, with the financial crisis and a lot of beneficial discussions with customers and partners we recognized an increased demand for focused sales and high quality services; this is what vendors expect: more efficiency from limited support to interims management. 

Why are we better?
   A US software vendor who worked with us on their European growth project made the point: „You are refreshingly different to what we have seen so far in the past where we were overwhelmed with lots of slides and these typical empty placeholders to be completed later. The meetings with you were well prepared and focused, rapid decisions were made, and you stayed with us during the whole project, giving us the confidence to continue our execution of the plan.“

Our belief
   Success is a welcome side effect of a human centric approach once we put employees, partners and customers into the center of our thoughts, plans and activities.